New to freelance -how to set daily rate?!

Hello ladies, I'm a newbie to freelancing and am close to securing my first piece of work. The company has asked how much my daily rate is and I'm completely clueless as to how go begin calculating this as I've always been in full time perm roles. By way of background, I have 15 years experience in pharma market research (qual and quant) and will be working for an independent pharma insights consultancy for 2-3 months (hopefully four days a week) and WFH. Any advice on a ballpark figure or how to set out working it out would be hugely appreciated! X
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This is about Marketing agencies but may help? https://www.teamwork.com/blog/agency-pricing-models/

Otherwise I’d take your prior annual salary, double it and divide it by your hours. That way you should have some wriggle room for leave, tax and days where you’re working on none paying tasks like marketing or admin or finance etc. x

Thank you so much @Cal, that's really helpful 😊

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