Natural food dye at Sainsbury's!

I'm making baby's birthday cake and been looking at using freeze dried fruit powders to colour the icing etc. I was in Sainsbury's getting the cake ingredients and thought I'd just have a quick look and their food dyes are natural ingredients! Saved me a fortune on bags of the powder and also their TTD vanilla extract doesn't have any added sugar either which is even better. Just thought I'd share for those thinking how they can make their cake just a *little* less E-numbery/sugary :) I'm making the recipe from What Mummy Makes with Apple puree to replace some of the sugar.