Rubbing eyes

My almost 10 month old has been rubbing his eyes a lot when he gets sleepy. He does so pretty harshly and on occasions also pokes himself in the eye. Has anyone experienced something similar? What did you do to stop that or reduce the damage? His eyes do get red sometimes when he hurts his eyes. 😩 We have tried holding his hands when he starts to do so but hasn't helped much. Please share some suggestions on what to do. Thanks!