Hair pulling

Is he doing it hard? Or is it like a comfort pulling? Like you would a label or with a comforter?

It’s a self soothing mechanism for babies.

It’s normal. Not all babies do this but it’s a way of soothing. Our daughter did it for a long time. It took a while for her to stop and transition so pulling/scratching a comfort toy. She still scritches her head and runs her hands through her hair when she’s tired now and she’s almost two!